Free U.S. shipping Made in Lumberton, TX Every hat carries the verse Matthew 25:23
Lumberton, Texas ✶ Built FOR dads of faith

Well Done COMPANY

Working toward two words.

Premium heritage hats for men chasing something bigger than a corner office — a life that ends with "Well done, good and faithful servant."

Man wearing the Well Done Co. cream and green rope hat on a Texas porch
Good & Faithful Matthew 25:23
The First Run

The Homestead FLAGSHIP

The Homestead — cream and forest green rope hat with gold Well Done Co. embroidery and Matthew 25:23 stitched on the side
The Homestead worn on a Texas porch
First Run — Limited

THE HOMESTEAD

$44 Free U.S. Shipping

One hat, done right. Cream canvas crown, forest green flat brim, braided rope, and "Well Done Co." raised in gold thread — with Matthew 25:23 stitched quietly on the side. Structured 5-panel fit, snapback closure, built to be handed down, not thrown out.

  • Crown Structured 5-panel, cream cotton canvas
  • Brim Flat forest green, gold undervisor stitch
  • Detail Braided rope • raised gold embroidery
  • The mark Matthew 25:23, side panel
  • Fit Adjustable snapback — one size fits most (up to 7 5/8)
  • Care Hand wash cold, hang dry — never machine wash

Pre-order — first run ships in 3–4 weeks. Free U.S. shipping, always. Founding members at The Table get code TABLE10 for 10% off.

Next up from the shop

Coming Soon TO THE HOMESTEAD

The Homestead Tee — sage green shirt with gold Well Done Co. print, worn at a backyard barbecue
Coming Soon

The Homestead Tee

Garment-dyed sage green, heavyweight cotton, gold print across the chest — made for the pit, the pew, and everywhere in between.

The No Luck Needed hat — cream and forest green rope hat with an upside-down gold horseshoe and Proverbs 16:33 on the side
Coming Soon

The No Luck Needed

Upside-down horseshoe — because we don't run on luck. Proverbs 16:33 stitched on the side: the lot is cast, but the LORD decides.

"Well done, good and faithful servant." — Matthew 25 : 23

It's not about the steak. It never was.

Most men spend their lives working toward a title, a number, a truck. We're working toward two words — the ones that matter when everything else is settled.

Every Well Done Co. hat is a quiet reminder stitched in gold thread: show up for your wife, raise your kids right, do honest work, run the race all the way through — and put Jesus at the center of it all. When another man clocks the verse on the side of your hat, he knows exactly what team you're on.

And if somebody just thinks you really like brisket? That's fine too. That conversation usually gets somewhere good.

Meet the founder

I'm Reagan — a dad of three who loves his family. I started Well Done Co. to bring family back to the table. This is for the strong men and dads out there — the role models, the ones leading with faith. That's why I made this.

"Like arrows in the hands of a warrior are children born in one's youth. Blessed is the man whose quiver is full." — Psalm 127:4–5

That's why our mark is the crossed arrows. My kids are my arrows — and I am blessed. Our mission is to empower dads and the next generation to stand strong.

Built to hand down. Made in Lumberton, Texas — by the Gillespie tribe

Pull up a chair AT THE TABLE

First looks at new drops, restock alerts, 10% off your first order with code TABLE10, and one short word of encouragement for dads — no spam, no noise. Just the good stuff, about twice a month.

Launching first run — Fall 2026. Founding members get first pick.